Strategic marketing and business leadership for when things stop being simple

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The marketing and business landscape is evolving faster than most organisations can comfortably adapt to.

I work with founders and leadership teams who feel the weight of change, helping them make sense of complexity, set direction, and move forward with confidence rather than noise.

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A little about me

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My path into strategy and leadership hasn’t been a straight line.

I began my career chasing creativity - touring the UK as a musician - before studying business and becoming fascinated by how people think, how organisations make decisions, and why so many good strategies fail in practice.

Over the last 15+ years I’ve worked across agencies, global brands, and growing SMEs, leading marketing functions and multidisciplinary teams through periods of growth, change, and uncertainty.

I’m known for being calm in complexity, commercially grounded, and honest - even when the answers aren’t comfortable.

More about my experience

What I can offer your business

Strategic Advisory and Direction

A trusted sounding board for senior leaders navigating complexity, uncertainty, or strategic inflection points.

Fractional Marketing Leadership

Hands-on senior support when you need experience, direction and leadership - without committing to a full-time hire.

Focused Strategy Engagements

Short, intensive pieces of work designed to unblock problems, align teams, and create forward momentum.

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Companies I’ve worked with

I’ve worked across agencies, global brands, and growing SMEs - supporting teams through growth, transition and strategic reset

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If you’re navigating change and want a clear, experienced head in the room - let’s talk.

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