my Services

Senior marketing support when what used to work stops working

‍Fractional leadership, advisory, and focused strategy engagements

Supporting leadership teams to make confident marketing decisions in uncertain conditions.
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I don’t just offer recommendations. I work alongside leadership teams to fix marketing when what used to work stops working. When channels fragment, measurement gets messy, and performance shifts, I help you diagnose what’s happening, set direction, and turn decisions into action.
Senior and hands-on
Built around your key decisions
Inside the work, not outside it
Fractional Marketing Leadership
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I step into senior marketing leadership roles to bring clarity, direction, and momentum when what used to work stops working. When channels fragment and measurement gets messy, I help leadership teams make the right calls, align execution, and turn strategy into progress.
Marketing strategy and a prioritised roadmap
Channel mix, budget allocation, and measurement approach
Team and agency alignment with a clear operating cadence
Weekly leadership decision support, with trade-offs and next steps
Who it’s for
Founders, CEOs, and leadership teams who need senior marketing leadership to set direction and improve performance, without making a full-time executive hire.
Outcome
Clear priorities, aligned execution, and a marketing function built around real decisions, not noise.
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Marketing Transition Advisory
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Ongoing advisory support for leadership teams navigating a marketing landscape that has changed. When channels fragment, measurement gets contested, and performance shifts, I help you cut through noise, clarify trade-offs, and make better decisions without needing a full-time hire.
Strategy pressure-testing with clear trade-offs
Decision memos leaders can align on and execute against
Stop, start, continue recommendations across channel activity
Clear priorities for the next 30–90 days, based on what’s changing and what’s working
Who it’s for
Founders, CEOs, and marketing leaders who don’t need more information. They need a trusted partner to sense-check direction, challenge assumptions, and sharpen decisions as conditions evolve.
Outcome
Better decisions made earlier, less noise, fewer false trade-offs, and greater confidence in the path forward.
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Focused Strategy Engagement
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Short, defined work designed to bring clarity to a specific marketing problem, decision, or reset moment. When performance shifts, priorities blur, or the next move is unclear, I run a focused sprint to diagnose what’s happening and leave you with clear decisions and an operating plan.
A 2–4 week sprint with clear scope and outcomes
Diagnosis of what is working, what is not, and why
An operating plan with priorities, owners, and sequencing
An exec-ready narrative with a 90-day plan and success measures
Who it’s for
Leadership teams facing a marketing inflection point, a performance stall, a repositioning, or a strategic reset, where clarity matters more than speed and alignment matters more than opinions.
Outcome
Alignment on the right decision, confidence in the chosen direction, and a shared plan for what happens next.
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FAQ

Fast answers for leaders making marketing decisions

Before the first conversation, most leaders are trying to answer the same questions. Is this relevant? Is it practical? Will it help us decide what to do next?
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These are the questions I’m most often asked.
What do you actually help with?

I help leadership teams fix marketing when what used to work stops working. That usually means clarifying priorities, untangling measurement, and aligning execution across channels, teams, and agencies. The work is always grounded in your context, and focused on decisions that change outcomes.

Is this consultancy or hands-on support?

Both, depending on what you need. Sometimes it’s advisory and decision support. Other times I embed more deeply through fractional marketing leadership. What stays consistent is senior involvement, clear trade-offs, and practical outputs that get used.

Do you offer one-off projects or ongoing support?

Yes. Most work fits one of three models:
‍Focused strategy engagements for a specific question or reset moment
‍Marketing transition advisory on a retainer basis
‍Fractional marketing leadership when hands-on ownership is needed
We choose the model that fits the problem, not the other way around.

How long does it take to get started?

Sometimes. I’m most effective when there’s real complexity to work through, meaningful trade-offs, and decisions that carry weight. If you’re still validating fundamentals, I’ll tell you, and I may suggest a lighter approach.

Is this right for early-stage companies?

Sometimes. I’m most effective when there’s real complexity to work through, meaningful trade-offs, and decisions that carry weight. If you’re still validating fundamentals, I’ll tell you, and I may suggest a lighter approach.

What makes your approach different?

I don’t start with frameworks. I start with context. I focus on how decisions actually get made inside real businesses, with real constraints. The goal isn’t “more marketing.” It’s better decisions, made earlier, with confidence.

Understanding the causes of market share decline
A global consumer tech brand was experiencing sustained market share decline but lacked clarity on the underlying causes.
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The work focused on answering a single strategic question:Why are we losing market share?
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Through customer research, market analysis, and competitive insight, the project reframed internal assumptions and surfaced the real drivers behind the decline, informing future product, marketing, and positioning decisions.
Strategic Question
Why is market share declining despite continued investment and activity?
Focus of the Work
Customer insight, competitive analysis, and strategic framing to inform leadership decision-making.
Result
This work was nominated for a CMA award.
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The research and strategic recommendations resulted in major structural changes to product focus, positioning, and go-to-market decision-making.
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Get Started

If This Resonates
‍Let's Talk.

If you’re facing decisions that don’t fit neatly into a plan, I may be able to help.
Josh Hunt
Fractional Marketing LEader
I work with leadership teams facing complex decisions and moments of change.
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